Marketing White Papers
These white papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.
The Internet has been used as a tool to inform potential customers about product and service offerings for over 30 years. Although Internet communications can be useful for businesses trying to connect with new customers, understanding Canada's anti-spam legislation is essential to keep all communications in compliance with the law. Download this white paper to learn how.
In order to employ social media to attract students, you first need to understand how students use social media and more broadly, the Internet.once you consider other, non-student audiences of alumni or “friends of the school,” the possibilities open up further, as you will see in this report. Download this 30-page guide which includes illustrative case studies of using Twitter, Facebook and YouTube for successfully marketing an education institution.
If you’re serious about being successful with your online marketing efforts, you need to pour plenty of effort and time into your landing pages. Effective landing page optimization involves several different elements. From setting a clear objective to engaging in ongoing testing, optimizing a landing page requires ongoing effort. Fortunately, there are a few fundamentals that can dramatically increase your odds of success. They are highlighted in this white paper.
Affiliate programs are a great way to earn extra money from your website, but managing the program can be challenging. Download this white paper to learn best practices in managing your affiliate program.
The development and introduction of a new consumer packaged product is an inherently risky venture. Many corporate executives’ careers have foundered on the rocks and shoals of new product launches. In an effort to reduce the risks associated with new products, the forecasting of year-one sales has become an established practice within the marketing research industry. Jerry Thomas, President and CEO of Decision Analyst Inc., will take a bit of the mystery out of the methods used to derive year-one sales forecasts for new consumer packaged goods in this white paper.
LinkedIn® has 70+ million decision makers in its network. With this volume of salespeople fighting for target attention, it is nearly impossible to make a personal brand impression. Instead of a whole lot of trial and error, I have outlined proven tips which will make your LinkedIn® profile and presence effective for generating a strong and memorable personal brand.
Some estimates say the average user gets over a hundred offers a week in their inbox. You might wonder what chance you have when the market is that flooded. The answer is sobering: not much of one. That is, unless you can hone your subject line skills until you can effectively compete. You can do this with several years of trial and error, or you can use these tips that will help you push your way to the front of the pack right away by writing compelling email subject lines.
In this white paper, we look at several different types of modern copywriting, including short-form ads, long-form ads and pay-per-click (PPC) ads. We focus on establishing benefits and keeping copy clear, simple and concise, and how understanding an ad's core audience can change how various copywriting rules are implemented and used.
Visualize your way to new and relevant content! This infographic, based on blogger, Danny Iny's, 21 Ways to Create Compelling Content When You Don't Have a Clue, highlights great tips on creating and recycling content for your website or blog.
Although surveys can be used across industries and in many kinds of research, they must employ a good survey design to produce meaningful data. Survey design is a scientific process which requires a careful and deliberate choice of words and ordering of questions. This white paper offers 10 tips for designing great surveys.