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ASM members enjoy these outstanding benefits:
Audio Conference Discounts
Save $100 on registrations
Seminar Discounts
Save $150 on registrations
Certificate of Marketing Merit™
Become an elite marketer
The Marketing Messenger
Direct to your inbox
Webinar Series
Free Marketing Webinars
Marketing White Papers
Detailed industry reports
Use of Member Logo
Exclusive rights to logo
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Professional strategies, advice, and techniques
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Discuss today's trends & issues
And more including...
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Member Directory
Exclusive networking opportunities
Expert Marketer Blog
Professional strategies, advice, and techniques
ASM Member Forum
Discuss today's trends & issues
And more including...
Free Job Boards & Affiliate Discounts
Tip of the Week
Because Sales is a function of Marketing, the two disciplines must be in agreement as far as goals, efforts and resources are concerned. In the online world, the off-line model doesn%u2019t exactly apply - there are no clear real estate costs, shelf prices, POP prices and in-store promotions don%u2019t work the same. Further, the online audience is much more fickle than the local customer. The web represents both a marketing channel for off-line acquisition as well as a sales point. Before pursuing any channel execution, internal marketing and online sales groups must work together to define clear online goals, timelines and action plans. In short, there should be a page in every business marketing plan dedicated to the website, and that page needs to be reinforced with a dedicated budget and clear goals such that this area is a tactical piece of an overall strategic plan.
Because Sales is a function of Marketing, the two disciplines must be in agreement as far as goals, efforts and resources are concerned. In the online world, the off-line model doesn%u2019t exactly apply - there are no clear real estate costs, shelf prices, POP prices and in-store promotions don%u2019t work the same. Further, the online audience is much more fickle than the local customer. The web represents both a marketing channel for off-line acquisition as well as a sales point. Before pursuing any channel execution, internal marketing and online sales groups must work together to define clear online goals, timelines and action plans. In short, there should be a page in every business marketing plan dedicated to the website, and that page needs to be reinforced with a dedicated budget and clear goals such that this area is a tactical piece of an overall strategic plan.
Jasmine Sandler
Founder and President
Agent-cy
Founder and President
Agent-cy
Featured Training Events
Marketing Seminars and Audio Conferences
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| Audio Conference | March 19, 2010 |  |
| GoogleŽ Wave(TM): The Future of Marketing Communications | ||
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| Audio Conference | April 12, 2010 | |
| Best SEO Tips for Writing a Press Release | ||
| Audio Conference | April 20, 2010 | |
| TwitterŽ Marketing Strategies that Work | ||
| Audio Conference | May 10, 2010 | |
| Online Marketing for Professional Services: Strategies for Individuals and Companies to Differentiate Themselves and Generate Business Online | ||
| Audio Conference | May 18, 2010 | |
| Presentations that Drive Action with Evidence | ||
| Complimentary Webinar | March 17, 2010 | |
