Association of Strategic Marketing
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Tip of the Week

Because Sales is a function of Marketing, the two disciplines must be in agreement as far as goals, efforts and resources are concerned. In the online world, the off-line model doesn%u2019t exactly apply - there are no clear real estate costs, shelf prices, POP prices and in-store promotions don%u2019t work the same. Further, the online audience is much more fickle than the local customer. The web represents both a marketing channel for off-line acquisition as well as a sales point. Before pursuing any channel execution, internal marketing and online sales groups must work together to define clear online goals, timelines and action plans. In short, there should be a page in every business marketing plan dedicated to the website, and that page needs to be reinforced with a dedicated budget and clear goals such that this area is a tactical piece of an overall strategic plan.
Jasmine Sandler
Founder and President
Agent-cy

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Featured Training Events

Marketing Seminars and Audio Conferences

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LinkedInŽ: Marketing Techniques to Stand out From the Crowd
Audio ConferenceMarch 19, 2010proceed
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GoogleŽ Wave(TM): The Future of Marketing Communications
Audio ConferenceMarch 30, 2010proceed
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Social Media's Rapidly Growing Role in Marketing to Government
Audio ConferenceApril 12, 2010proceed
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Best SEO Tips for Writing a Press Release
Audio ConferenceApril 20, 2010proceed
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TwitterŽ Marketing Strategies that Work
Audio ConferenceMay 10, 2010proceed
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Online Marketing for Professional Services: Strategies for Individuals and Companies to Differentiate Themselves and Generate Business Online
Audio ConferenceMay 18, 2010proceed
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Presentations that Drive Action with Evidence
Complimentary WebinarMarch 17, 2010proceed
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