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Lead Generation: Best Practices

OnDemand Webinar (92 minutes)

Discover how your company can increase its value by gaining new customers and entering new markets.Companies need a constant stream of new leads to provide new opportunities for sales and marketing follow up. There are hundreds of millions of people searching online at any given time. You will learn proven strategies to generate leads online. Find out how your company can increase market share by tapping into new markets and attracting new customers.

Authors

Rick Cooper, Social Media Outcomes

Agenda

Lead Generation Strategies

  • How to Motivate People to Opt in
  • Creating a Free Offer to Attract New Prospects
  • Lead Capture Pages and Opt in Boxes

Driving Traffic to a Lead Capture Page

  • Techniques to Drive Traffic to Your Site
  • Content Marketing Strategies to Attract Potential Customers
  • Tips to Leverage Strategic Alliances and Joint Venture Partners

Follow up Techniques for New Leads

  • Where to Send People After They Opt in
  • How to Leverage Email Autoresponders to Follow up
  • Strategies to Develop a New Lead and Convert Into a Buyer

Additional Formats

Audio & Reference ManualMore Info