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5 Must Haves for an Effective Email Campaign

OnDemand Webinar (45 minutes)

The research shows it and the industry experts agree: A well thought out email marketing campaign can make or break your chance to get in front of a prospect. However, it's not as easy as it may seem. Competing for attention in a prospect's inbox, whether it be two seconds or two minutes, is no walk in the park. Creating lasting connections with your prospects is critical to building your business. Join Kelly Pugh, Sr. Manager, Demand Generation and Karra Hendrix, Product Marketing Manager from Act-On as they discuss the 5 Must Haves for an Effective Email Campaign.

Authors

Karra Hendrix, Act-on Kelly Pugh, Act-on

Agenda

Segmentation Strategies to Get the Right Message, to the Right Person, at the Right Time

Best Practices for Marketers Who Are Ready to Move Past the Basics of Email Marketing

New Techniques to Optimize Your Results