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45 Minutes to Successful Drip Campaigns

OnDemand Webinar (46 minutes)
  • So, you've made a resolution to finally figure out how marketing automation can grow your business-- but you are stuck on where to start? The answer is simple...drip campaigns! Engaging with the leads your team generated since the holidays is a great place to begin. Join us on Thursday, March 23 at 1:00 pm EST when one of iContact's email marketing experts, Kris Ostrowka, takes you through the components of a successful drip campaign. You'll learn how to: Formulate a plan for using your leads to get started with drip campaigns Segment contacts for a personalized approach Identify the content that interests your audience Use trigger events to give prospects that extra 'push' to buy Build two winning drip campaigns - a welcome series and a re-engagement campaign Congrats: Mastering the technique of drip campaigns means your marketing is about to get a whole lot easier. Reserve Your Seat Today

Authors

Kris Ostrowka, iContact, LLC

Agenda

Formulate a Plan for Using Your Leads to Get Started With Drip Campaigns

Segment Contacts for a Personalized Approach

Identify the Content That Interests Your Audience

Use Trigger Events to Give Prospects That Extra "Push" to Buy

Build Two Winning Drip Campaigns - a Welcome Series and a Re-Engagement Campaign