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Product ID: 390376EAU
 

Strategies for Successful Merging of Email and Video

OnDemand Webinar (86 minutes)

Email is evolving and video is becoming more prevalent in today's email marketing. How can you use highly engaging video content in your emails to drive conversion and program value?

This OnDemand Webinar will cover everything you need to know about video in email so you can get started today.  From creative design to email client support for video, you will learn what you need to know about video emails so you can make an informed decision about including video in your email program today. This program will show through examples and case studies from the field what works and what doesn't. This OnDemand Webinar will close with a short question and answer session, so you can be sure you'll get the specific information you need.

5 Reasons to Order

  • Discover why you should be using video in email to drive engagement and response
  • Learn which email programs support video in email and what video formats you can use
  • Understand how to coordinate using video in campaigns and where to find existing content
  • Learn how to get started, producing your own video using free tools
  • Get examples of techniques and best practices from the field

Authors

Luke Glasner, Glasner Consulting

Agenda

Are Videos Really Effective in Email?

  • Who's Using It and Why
  • Video Effects on Conversion and ROI

Planning Video in Email Campaigns

  • Using Content Calendars to Coordinate It All
  • Tips for Repurposing Content and Using UGC
  • Overview of Technical Requirements and Considerations

With vs. In Video Emails

  • What's the Difference Between Video
  • What Email Clients Support Video
  • Examples of Each Type of Video Campaign

Building Video Content

  • Acceptable Formats
  • Filming and Editing Your Video
  • Run Times and Other Concerns for Videos for Email

Examples From the Field of Video Emails

  • More Video Email Stats
  • Case Study of Video Usage