Understanding Fluctuations in SEO Metrics
Are you seeing your SEO Metrics fluctuate and can't understand why?
In this webinar, you'll learn what fluctuations are commonly seen in SEO metrics. When are they a sign of growth? When are they harmful? And what to do when they're spotted. We'll also take a deeper dive into success tracking and building upon winning strategies.
In most areas of reporting fluctuation can only be negative, but in SEO things are a little different. Keywords can shift daily, traffic and engagement metrics can see MoM variations, so what matters most is understanding when they're growing pains or red flags. Together we'll discuss when fluctuations are good or bad, whether to continue or pivot strategy when shifts happen, and break down the correlation between SEO metrics and business value.