Advanced Features and Functions in Google® Analytics
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You know the basics - learn more of the advanced features and functions available in GoogleŽ Analytics. GoogleŽ Analytics offers a lot of data - but how do you turn that data into insights and still have time for your regular job? In this topic we'll focus on the features of GoogleŽ Analytics that can help save you time, look at data in new ways, and gain insights on web activity that isn't tracked by default. This material is designed for users who have a good understanding of GoogleŽ Analytics and are striving to get more actionable data that can help your business. By the end of the topic, you'll have the knowledge you need to dig deeper into Analytics, customize your workspace and know which way to turn to get the data you need.
Peter Platt, PSquared Digital, LLC
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