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Product ID: 393806TMX
 

How Today's Online Marketing is Reshaping the Professional Services Industry

Audio Files and PDF File Come on Flash Drive
Copyright 2014
Audio & Reference Manual$99.00Add to Cart Add to Cart


The world of online marketing for professional services is undergoing a revolution. Technological advancements have broken down geographic barriers. Access to information is now free flowing. This has resulted in the manifestation of a new Buyer. From multiple bodies of independent research, Hinge uncovered what the face of online marketing looks like today.

What sets high-growth professional services firms apart from their average-growth counterparts? And what impact does online marketing have on a firm’s growth and profitability? Firms that are embracing the new marketplace show measurable differences over those stuck in their old ways. These reference materials will dive into research findings and address how online marketing is reshaping the professional services industry.

5 Reasons to Order

•Learn how the purchasing process is changing and what buyers are now looking for in service providers.
•Learn about the role of new marketing technology and what techniques are most effective.
•Learn about the characteristics of high-growth professional services firms.
•Learn how online marketing techniques have become more important than traditional ways of evaluating providers.
•Learn about the emerging role of the Visible Expert in influencing purchase decisions.

Authors

Lee Frederiksen, Ph.D.
Hinge Marketing

Self Study Credit - Audio & Reference Manual

CMM0.5

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