Order Online - Add to Cart

Credits

Product ID: 393647TMX
 

Key to Effective Surveys: Proper Design and Development

Audio Files and PDF File Come on Flash Drive
Copyright 2014
Audio & Reference Manual$99.00Add to Cart Add to Cart


Whether the objective is to take the pulse of the public to assess attitudes, intentions or simply assess the viability of a product, brand, idea or candidate, surveys provide an important basis for making decisions. While the environment has changed due to technology, a strong understanding of the fundamentals is necessary. This audio and manual package addresses the basics and perspective on state of the art survey design issues and related questionnaire development in order to arrive at results that can be actionable for decision making.

Benefits for You
- Gain practical and realistic survey tips
- Discover how to conduct small and large scale surveys
- Hear which details require attention
- Find the best way to design a survey
- Understand the pros and cons of questions to be included

Authors

Larry Chiagouris, Managing Director, BrandMarketing Services, Ltd. and Professor of Marketing, Lubin School of Business, Pace University

Self Study Credit - Audio & Reference Manual

CMM0.5

Additional Formats

OnDemand WebinarMore Info