Interplay Between Social Media and Your BlogAssociation of Strategic Marketing
October 10, 2012 — 1,449 views
Interplay Between Social Media and Your Blog
Social media has become the latest method to improve marketing results for internet marketing efforts and SEO purposes. By using social media outlets to generate interest in your blog, you can increase organic backlinks and website traffic.
The Power of Twitter and Facebook
Twitter and Facebook have become the primary resources for social media activity. Both of these outlets can be extremely powerful in generating interest in your blog. Content will always be kind when it comes to internet marketing. However, by linking your social media activities with blog entries, you can dramatically improve the effectiveness of your blogging efforts.
Most internet marketing experts recommend that you should be adding new content to your blog at least two to three times a week. Each time you add new content, you should also be posting to Twitter and Facebook and include a link to your site.
Social media posts are short and do not take a great deal of time to compose. They should be designed to intrigue the reader to go to your website to find out more by clicking on your link.
When you post to Facebook and Twitter, it is posted on the first page of those sites, but it also goes out to all of your followers. If your followers become interested in your message, they will repost it to their own network of followers. As a result, in a matter of minutes, you can create thousands of organic backlinks to your website with only a little effort. This can improve your search engine ranking and increase traffic to your blog.
Managing Social Media Posts
Social media management software allows you to schedule posts to multiple accounts in advance. As a result, you can work on your blog posts and decide when they will be published on your blog and quickly write several social media posts at the same time.
Social media management software also gives you the ability to track which posts are the most effective. You can see how often they are reposted and how much website traffic they generate. Thus, you can begin to understand what types of messages are the most effective for your blog.
Social media is one of the most important methods of generating interest in your blog. By posting regularly to social media outlets and including a link to your blog, you can create awareness of your message, organic backlinks and website traffic. On your blog pages, you should include logos for Twitter, Facebook and any other social media outlets you belong to and encourage your readers to follow you.