Idiotic Pursuit: chasing 550 million Facebook usersLuis Portiansky
April 28, 2011 — 299 views
Many companies are seduced by both the 'allure' of Facebook and its 550 million users. Facebook is constantly in the news, trade publications overflow with Facebook marketing tactics and everybody seems to be on it. Who can blame business managers for rushing into creating Facebook profiles, fan pages and constant updates? But is Facebook the salvation for your marketing blues? Sorry but I say probably not. Read why.