Essential Steps to Be Followed for a Successful SEO Campaign: SEO MantrasWilson C. Kadlec
March 22, 2011 — 1,373 views
The actual number of links to your site is not the only variable used to calculate your link popularity. The search engines also examine the relevance of the links to the subject matter of your site. For example, if a website that sells vitamins has 4,000 inbound links, but the source of most of the links are websites that have nothing to do with vitamins, then the algorithm that search engines use to determine link popularity will take that into account, and the link popularity score will not be very good.
SEO also known as Search Engine Optimization is the procedure of allowing a website to receive traffic, rankings, SERPs and backlinks through use of various actions. Obviously the more traffic your website generates and the more backlinks you have, the higher you will be ranked on the search engines. Listed below are a few essential basics you should familiarize yourself with if you have a website online. Remember, if no one knows you exist - you will never have traffic or visits or make money for that matter.
Is a link analysis algorithm, named after Larry Page and used by the Google Internet search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.
Ranking Website -
Google, Yahoo, MSN and other search engines have a ranking system. Search engines rank web pages depending on their relevance to a user's query. So if someone searches for a keyword like "Sony PSP" and your website is ranked for that specific term - your website will show up.
SEO has a lot to do with backlinks. The more backlinks you have the better your ranking. But you have to remember that if you have keywords linked or associated to your website - this is just as good as having backlinks that are visible. For instance, if you do a search for Consumer-Outlet you can see they barely have any backlinks. But they have so many articles out on the net and so much quality content on their website that they show up on Google all the time. So just because you don't see visible backlinks - doesn't mean a site is invisible.
Tags OR Keywords -
A keyword is a phrase, word or term that a person will use to find specific "things" on a search engine. It's a good idea to try and pick key phrases rather than keywords when you are optimizing or marketing. In my opinion, this will get you better results. First off you have to take a look at your competition. Too much - you will never be seen. Too little - and it's probably a keyword no one searches for. Don't make it complex. Think of yourself as the searcher. What would you look up in order to find your website. Make sure when you do optimization on your website that your keywords are filled in on the title, summary and "tags".
Article Submission -
It's a good idea if you can get a writer or company to do Article submission for you. This will allow you to provide them keywords which will be placed in the article and in the submission form. You will also provide the writer with an anchor and your URL which will be placed in the resource box of the article. This counts towards backlinks and SERPs and is one of the easiest, most efficient and cheapest ways of going about getting your website "up there" on the ranking scale!
Valuable Content -
Once you figure out what keywords you want to use, you will want to place those keywords within your content. I also find that on some of the sites I work on - keywords that aren't even being "worked on" end up being "key players" in the optimization. For instance, I might work on the same 5 keywords for a site but because of the SERPs and page rank of the site - search engines will pick up on other keywords you use as well.
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