How To Profit From Five Emerging Online Trends In 2009 - Part IIDerek Gehl
March 19, 2009 — 1,621 views
Part II - for Part I check out our March 20th publication Issue #5, Volume 2!
Here's a surprising statistic: 49% of Web users now make a purchase based on a recommendation they received through a social media site (like Facebook, MySpace, and so on).
Okay, maybe that's not so surprising, but you know what is? Apparently only 25% of online retailers created a Facebook page this year!
Despite its clear success rate, marketers have generally been slow to make the leap to social networking.
So if you haven't tested the social media waters, NOW is the time to get started!
Social networking is the perfect way to develop your online presence, and continue to cultivate lasting relationships with your potential customers. It's also, as the statistics show, a great way to start generating extra income!
I recently wrote an article that explains the basics of getting started with social networking. You can read it here.
But before you run off and start building your social networking profiles and pages, you should know that other forms of social media sites will also be crucial tools for your business in 2009.
Take the social bookmarking sites, for instance (like Digg, Delicious, and StumbleUpon).
Currently, 52% of people are using these sites as they search for information online, and a full 81% of users read the links marked as "most popular" or "most emailed."
So what does this mean for you? Another key strategy for you in 2009 will be to create lots of content, and get it to appear on these sites.
You're going to want to write articles that are relevant and useful... and that your readers will want to pass along to their friends, family, and colleagues, and recommend on the social bookmarking sites.
In doing so, you'll continue to raise your online profile, establish yourself as an expert in your field, and build those all-important relationships with your potential customers.
Nielsen Consumer Insight reported in December that people are now spending 20% more time EACH DAY reading blogs.
Do YOU have a blog yet? Do you add new posts to it on a regular basis?
If you haven't started a blog yet -- or if you haven't been giving yours the attention that it deserves -- TODAY is the day you should start!
As with social media, blogging is GREAT for establishing your reputation online, for building relationships with your market, for creating new content for your site, and can even help you get a TOP ranking in the search engines (which in turn can generate up to 7 TIMES more sales).
And you don't need to be a "natural-born writer" to create your own blog, nor do you need to be a technical wizard!
There are plenty of places where you can even get FREE blogs to get yourself started...
... and as for the actual writing, a blog is all about showing YOUR personality, and sharing your opinions and ideas. So don't sweat it if you're not a word nerd. Just write from the heart, and your readers will love it!
For tips and ideas for starting your blog, check out this article.
Finally, a trend that will continue to have a HUGE impact on Internet marketers everywhere -- and really change the way we sell online -- is the growing popularity of online video.
Check this out: 94% of Internet users now watch online video with some level of frequency, and people now spend a whopping 46% MORE time each DAY watching videos, compared to last year!
So if you haven't dipped your toe into the online video world, you'd better get cracking!
Video, like blogging, has multiple benefits for your business:
You can use video in your salescopy in order to more effectively sell your product... you can use it for SEO purposes and traffic generation (Google LOVES video!)... to create informative or educational videos for your niche... and to spread the word about your business.
And you don't need to have a lot of complicated equipment or technical expertise to produce your own quality videos.
If you'd like to learn how to create your own simple videos, and get them up on sites like YouTube, check out this brief "how-to" article I wrote a while ago. It explains all of the basics for you, and gives you a few other resources to give you extra help.
There's no denying that 2009 is going to present some challenges for ALL of us, but you don't have to hide your head in the sand and wait for the recession to blow over!
You can still make serious money online despite the economic downturn, just as long as you focus your efforts on a few key areas, like those I've described.
To give you even MORE help, I've identified a number of other important online trends for 2009, and made some predictions about how to take advantage of them, and put it all into a free two-hour video presentation for you to watch.
And when you watch the video, you'll also discover why 2009 is actually a GOOD time to START a new Internet business, and I'll explain -- in detail -- how you can do it in just FIVE DAYS!
You can watch the video here.
To your success,
Derek Gehl and The Internet Marketing Center Team