4 Pillars of a Successful Affiliate Website Part 2

Derek Gehl
August 27, 2008 — 1,132 views  
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Strategy #3: Build A Strong Opt-In List, Then Establish Lasting Relationships With Your Subscribers When you're an affiliate marketer, email plays a BIG role in your ongoing promotion efforts. So make sure you start with a strong opt-in offer containing truly useful free information that's relevant to your visitors. Then, over time, continue to send even MORE free information, to start creating that bond. The more you can PROVE to your opt-in list that you're a reliable source of useful information... the more you can train your subscribers to look forward to hearing from you... the more successful you'll be! Not only will you build a rapport with your subscribers, you'll establish yourself as an expert in your field, making it easy to recommend your products, which brings us to my final affiliate strategy... Strategy #4: Personally Recommend Your Products For Maximum Conversions If you were in the market for a new television, would you be more inclined to purchase a particular model because you saw an ad for it on tv, or because a friend that you trusted recommended that you buy it? You'd likely go with the recommendation, right? And most people would... ... which is why plunking down a bunch of affiliate banners or links in a website, and then hoping that someone -- anyone -- will decide to click on them, is NOT going to make sales. Remember, you've been building relationships with your customers through email marketing... they trust you... they view you as an expert... so now they're open to your opinion. Take advantage of that to TELL them about the products they should consider purchasing... and why they should own them. They'll actually appreciate the recommendations, and as a result, your conversion rates will soar! While affiliate marketing isn't the "magic bullet" that will let you enjoy instant success online, it IS possible to earn substantial profits promoting other peoples' products... ... If you do this: Start by clearly defining your market, and then build an information-rich website that your audience will WANT to visit. Be sure ONLY to include products that are relevant, and take advantage of your site to build your credibility and establish yourself as an expert. At the same time, be sure to build a large list of qualified subscribers, and take advantage of email marketing to both build lasting relationships, and promote your products. With the right planning and research -- and a reasonable amount of effort -- you'll be well on your way to a successful website recommending affiliate products.

Derek Gehl

The Internet Marketing Center