Twitter is Changing its Looks

Association of Strategic Marketing
April 16, 2014 — 1,766 views  
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Twitter is rapidly moving towards a look that bears an uncanny resemblance to Facebook - its arch rival in social media. The microblogging service started to roll out redesigned user profiles clearly similar to Facebook.

New appearance

The new appearance has a header photo which, like Facebook's cover photo, encompasses the page width. The in-set photo of the user is also above the bio-summary.

Under the revamped design, the content is displayed in three columns instead of the usual (and previous) two. Followers and photos are positioned on the left, the Twitter feed is at the middle and trends will be shown in right column. Recommendations (to be introduced soon) will be shown in the right column.

Among other important changes, the tweets that are more popular will appear a little bigger, with the target of highlighting the best content. Users can exercise their choice to pin any tweet on the top of the page, and have three methods to view the timelines of others: tweets with photos or video only, tweets together with replies or only tweets.

According to Twitter, a small user group can first access the new set up, with update being available to everyone within next few weeks. The new web profile permits the user to customize the header and exhibit the best tweets.

Shared history

Both Facebook and Twitter have a history of copying features from one another, and this redesign make the two social networks appear like mirror images of one another. This move by Twitter is presaged by a report in the Wall Street Journal that it is planning for introduction of 15 new formats for ads and considerable improvements to increase monetization. Twitter is inspired by Facebook in this aspect too, when it tested a mobile app unit to install ads that has proven a money spinner for Facebook in the past.

Twitter's app-install ad unit is to be delivered utilizing the company's “card” technology, which is an expandable tweet and permits advertisers to consider a button which permits users to perform the action they desire.   

According to eMarketer, on a desktop, where new Twitter profiles are expected to make the biggest impact, advertising contributed only 28 percent of the total revenue from advertising in 2013. This percentage is anticipated to keep on decreasing as mobile accounts are increasingly getting more responsible for bigger shares of the total ad revenue of Twitter.



Association of Strategic Marketing