Marketing White Papers

White Papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.

Technology for the CFO: How to Sell and Market Your Solutions

May 18, 2018

As technology continues to advance at faster and faster rates, some finance executives are finding themselves left in the dust and weighed down by the logistical difficulties of years gone by. Before offering technological solutions to help solve their business challenges, it is important to understand both the goals of finance executives as well as the challenges they face that prevent these goals from being met. Download this Guide to learn: What finance executives prioritize most What challenges modern finance executives face What tools will make the most impact to help them stay competitive

Achieving Virtual Event Victory: Best Practices for Before, During & After Your Event

May 2, 2018

Many companies underestimate the effort involved with producing a virtual event, and often cannot do it on their own. They also frequently fail to see the value of collaborating with a trusted partner, especially with developing content, recruiting speakers, and targeting the right audience. This free Virtual Event Guide lays out essential tips and strategies for hosting a success virtual event. Download this Guide to learn: Different types of virtual events What to look for in an event partner How to make your event stand out

When Hot Leads Go Cold: How to Avoid the Icy Encounter

May 2, 2018

Most initial hot leads go cold. It’s a fact of business, but it’s one that can eat away at productivity, and therefore revenue. Before you start chipping away at your reserve of leads, consider these tips to keep hot leads from turning into cold ones and maximize sales. Download this Guide to learn: When and how to engage with a lead The correct tools that can help you nurture them Different tactics for generating leads

Lead Nurturing Guide: Achieving Higher ROI From Event Prospects

May 2, 2018

According to Marketo, companies that excel at lead nurturing generate an additional 50% of sales-ready leads at a 33% reduced cost. Before generating new leads at an event, marketers must assemble a thoughtful lead nurturing strategy to employ that will help build and maintain lasting relationships with prospects. This free Lead Nurturing Guide lays out essential tips and strategies for successfully building your business’s network post-event. Download this Guide to learn: Where to begin your lead nurturing process Five tips for maximizing nurturing impact How to uncover potential roadblocks

3 Common Sense Best Practices for B2B SEO

March 29, 2018

What are most businesses missing? Most marketers intuitively know what they need to do, but they aren’t sure how to do it (and whether it will be enough to displace tough competition). Digital Marketing can seem overwhelming - with over 200 SEO variables considered by Google and countless interactions between organic, paid search, and website infrastructure, finding common sense solutions might seem impossible. Luckily for you, it isn’t! Download this complimentary eBook and learn… Google's driving philosophy in search ranks Understand deep keyword research strategies and methods How to track and attribute success for SEO activities

Universal: Your Guide to Account-Based Success

March 29, 2018

Building an account-based sales and marketing initiative can be daunting. To synchronize your sales and marketing teams, you need a comprehensive knowledge of digital marketing techniques, sales strategies, and software tools. At Digital Reach, we work with companies every day who struggle to incorporate their various tactics and tools into one cohesive strategy. So, we decided to build this book. We reached out to the world’s top experts in sales and marketing and filled this book with top quality information you won’t find anywhere else. Download this complimentary eBook and learn…. How to structure an account-based marketing campaign How to configure your CRM and marketing automation to support ABM How to empower your account-based sales team

The No-Nonsense Guide to Achieving Omni-Channel Relevance

March 8, 2018

Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity. Technology has finally caught up with all the promises and can now turn them into action. In this no-nonsense guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to adapt to these new, exciting times. Download this guide and you will learn: The three major technical roadblocks to achieving omni-channel relevance Why standard marketing automation tools have failed marketers Practical advice on creating a personalized customer experience

User Engagement Top 100: Email Marketing in E-Commerce

January 23, 2018

We analyzed the email strategies of the top 100 e-retailers in the U.S. to study how they engage their customers. We note what everyone is doing across the board, as well as what specific companies are doing right and what they can improve. Here's the analysis you'll find inside this report: Onboarding, shopping cart abandonment, blast campaigns Case studies with real-life examples from industry leaders Recommendations on how to make your emails stand out

User Engagement Top 100: Subscription Retailers

January 23, 2018

We evaluated the omni-channel messaging strategies of the top 100 U.S. subscription retailers to uncover how they engage users across the customer journey. Download our latest report to learn how these leading subscription retailers consistently retain their subscribers month after month. Here's what you'll find inside: Real-world messaging examples from the leading subscription retailers Insight into how marketing strategies are being adopted across the industry Recommendations on how to develop effective campaigns across the customer journey

Achieving True Omni-Channel Relevance at Scale The Growth Marketer’s Playbook

January 23, 2018

Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels. Download the Growth Marketer’s Playbook to learn how you can maximize relevance across email, direct mail, mobile, web push and social media. Here's what you'll find inside: Insight into the essential marketing channels for customer engagement Why segmentation and personalization are key to captivating audiences Strategic recommendations to seamlessly facilitate a meaningful customer journey