Marketing White Papers

White Papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.

Lead Nurturing Guide: Achieving Higher ROI From Event Prospects

May 2, 2018

According to Marketo, companies that excel at lead nurturing generate an additional 50% of sales-ready leads at a 33% reduced cost. Before generating new leads at an event, marketers must assemble a thoughtful lead nurturing strategy to employ that will help build and maintain lasting relationships with prospects. This free Lead Nurturing Guide lays out essential tips and strategies for successfully building your business’s network post-event. Download this Guide to learn: Where to begin your lead nurturing process Five tips for maximizing nurturing impact How to uncover potential roadblocks

3 Common Sense Best Practices for B2B SEO

March 29, 2018

What are most businesses missing? Most marketers intuitively know what they need to do, but they aren’t sure how to do it (and whether it will be enough to displace tough competition). Digital Marketing can seem overwhelming - with over 200 SEO variables considered by Google and countless interactions between organic, paid search, and website infrastructure, finding common sense solutions might seem impossible. Luckily for you, it isn’t! Download this complimentary eBook and learn… Google's driving philosophy in search ranks Understand deep keyword research strategies and methods How to track and attribute success for SEO activities

Universal: Your Guide to Account-Based Success

March 29, 2018

Building an account-based sales and marketing initiative can be daunting. To synchronize your sales and marketing teams, you need a comprehensive knowledge of digital marketing techniques, sales strategies, and software tools. At Digital Reach, we work with companies every day who struggle to incorporate their various tactics and tools into one cohesive strategy. So, we decided to build this book. We reached out to the world’s top experts in sales and marketing and filled this book with top quality information you won’t find anywhere else. Download this complimentary eBook and learn…. How to structure an account-based marketing campaign How to configure your CRM and marketing automation to support ABM How to empower your account-based sales team

The No-Nonsense Guide to Achieving Omni-Channel Relevance

March 8, 2018

Ever since the term “omni-channel” was first coined years ago, marketing technology vendors have over-promised and under-delivered on providing businesses with this holy grail of brand ubiquity. Technology has finally caught up with all the promises and can now turn them into action. In this no-nonsense guide, we explain why the conversation around omni-channel marketing has changed and how you can transform your marketing strategy to adapt to these new, exciting times. Download this guide and you will learn: The three major technical roadblocks to achieving omni-channel relevance Why standard marketing automation tools have failed marketers Practical advice on creating a personalized customer experience

User Engagement Top 100: Email Marketing in E-Commerce

January 23, 2018

We analyzed the email strategies of the top 100 e-retailers in the U.S. to study how they engage their customers. We note what everyone is doing across the board, as well as what specific companies are doing right and what they can improve. Here's the analysis you'll find inside this report: Onboarding, shopping cart abandonment, blast campaigns Case studies with real-life examples from industry leaders Recommendations on how to make your emails stand out

User Engagement Top 100: Subscription Retailers

January 23, 2018

We evaluated the omni-channel messaging strategies of the top 100 U.S. subscription retailers to uncover how they engage users across the customer journey. Download our latest report to learn how these leading subscription retailers consistently retain their subscribers month after month. Here's what you'll find inside: Real-world messaging examples from the leading subscription retailers Insight into how marketing strategies are being adopted across the industry Recommendations on how to develop effective campaigns across the customer journey

Achieving True Omni-Channel Relevance at Scale The Growth Marketer’s Playbook

January 23, 2018

Marketers today need to create personalized, omni-channel experiences at scale if they want to effectively engage their customers. Inside this guide, we share best practices when it comes to captivating customers consistently across different communication channels. Download the Growth Marketer’s Playbook to learn how you can maximize relevance across email, direct mail, mobile, web push and social media. Here's what you'll find inside: Insight into the essential marketing channels for customer engagement Why segmentation and personalization are key to captivating audiences Strategic recommendations to seamlessly facilitate a meaningful customer journey

The Growth Marketer's Guide to Email Metrics

January 23, 2018

Email marketing continues to be the best digital channel for ROI, so improving email performance with key metrics is of the utmost importance. In this guide, Iterable has partnered with SparkPost to help you implement high-performing email campaigns. Here's what you'll learn in this whitepaper: The pivotal metrics used by email marketers, engineers and executives Industry-standard benchmarks for engagement, deliverability and performance How Iterable and SparkPost's joint solution can meet your needs

5 Ways to Prevent Poor Data Quality

January 5, 2018

Every marketer knows that poor email deliverability can cause major revenue decline. What many marketers don’t realize, however, is that problems with deliverability mostly stem from issues with data quality. Getting your message into a user’s inbox is reliant on your domain’s Sender Score. If your score is low, your message is likely to be likely to be hidden in the spam folder. That important Sender Score number is built from quality data. Don’t let your data quality compromise your email placement. Prevent poor data quality by understanding how good data goes bad and what to do to check your data before sending off your next email campaign. In this guide we cover how bots, typos, outdated data, and poor collection methods damage your data quality. Download this white paper and learn: Why your email campaign gets poor inbox delivery. How you acquire fictitious data. Why your methods of data collection could be the root cause of deliverability issues.

6 Ways To Boost ROI with Email Marketing

January 5, 2018

Email marketing is still the champion of the digital marketing world. If you want to get your business to the next level in 2018 then you need to start fine tuning the email communications that you are sending. Your messages need to be clear, your call to actions must be compelling. With as much digital competition that you have you will need to stay at the forefront of customers minds. Maximize the revenue you receive by putting in a little more effort into your email campaigns to gain more engagement. Download this white paper and learn: Ideas on how to create a compelling call to action. How to boost engagement by staying top of mind. Ways to improve inbox deliverability to get more eyes on your content.