Marketing White Papers

White Papers from leading Marketing experts provide great insight and research on timely relevant Marketing topics.

The Ultimate Agency Guide to Video Marketing

November 27, 2018

As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best, and how to get that content front and center for your audience. Download this guide to learn: How to boost engagement and deliver results with video. Actionable tips to multiply your video subscribers. Tricks to optimize your video strategy with lead scoring, personas and other automation features.

Creating Landing Pages That Convert

November 27, 2018

You have to have a singular focus and discipline and be very clear about what the desired conversion action is on your landing page.” – Tim Ash, Author of Landing Page Optimization Landing pages can make or break your digital marketing. If you’re new to creating landing pages, this guide will give you the scoop to get going. If you’ve got a few under your belt, you’ll get actionable tips to make them perform even better. Download this guide to learn: What a landing page is and is NOT. Planning & creating the perfect landing page. Testing & optimizing: Why your landing pages are never ‘done.’

The Secret Formula for a Marketing Budget

November 27, 2018

Balancing tools, time and resources to hit the magic number Determining a marketing budget can be frustrating. How do you know if you’re investing enough or if you’re applying your marketing dollars efficiently? Download this white paper and you’ll learn: Two easy equations for calculating your budget. Why it’s important to factor in more than just expenditures. How much you should be spending to ensure steady growth.

Turn Marketing Automation into a Killer Profit Center

November 27, 2018

After realizing its clients simply couldn’t afford HubSpot, this agency decided to make the switch to SharpSpring – an affordable HubSpot alternative. Download this white paper and you will learn: Get an inside look at HubSpot’s hidden costs and platform fees See a feature-by-feature comparison of HubSpot and SharpSpring Learn how this agency has used SharpSpring to multiply its profits

Your Secret Weapon to Sell Marketing Automation

November 27, 2018

It's About Placing the Platform Right in the Client's Hands Using marketing automation in your pitch is a near sure-fire way to win over prospective clients. You get to demonstrate your expertise with the platform, and clients can see exactly what’s missing in their marketing strategies. Download this white paper and you will learn: Learn how one agency uses marketing automation to sell marketing automation Discover how to personalize each pitch with the client’s data, logo, etc. See how one agency increased its monthly recurring revenue by 30%

Optimize Your Search, Facebook, and Display Targeting with Call Analytics

July 9, 2018

Put Callers into the Right Retargeting and Lookalike Campaigns When consumers call your locations or call centers, do you know how to market to them next? Should you retarget them with specific AdWords, Facebook, or display ads? Or use them in lookalike campaigns? You don’t want to retarget callers who already converted, but you don’t want to ignore unconverted callers with buying intent. Learn how to acquire more customers and lower CPL by targeting audiences that want to call with the right ads at the right price. Download this eBook and learn best practices to retarget your callers via AdWords, Facebook, and display.

The Digital Marketer’s Guide to Personalizing Caller Experiences

June 5, 2018

When consumers engage with your search ads and digital marketing, they often convert by calling. Provide the wrong experience to those callers, you lose customers and your ROI suffers. It’s why digital marketers are now personalizing not just the online experience, but the offline experience when consumers call. They are using strategies that help their businesses convert more callers to customers. Download this new eBook from DialogTech to learn if those strategies could improve your digital ROI. Learn the 7 marketing strategies to personalize caller experiences Understand how marketers use what happens on calls to improve audience targeting Learn real examples of how businesses are converting more callers into customers

Technology for the CFO: How to Sell and Market Your Solutions

May 18, 2018

As technology continues to advance at faster and faster rates, some finance executives are finding themselves left in the dust and weighed down by the logistical difficulties of years gone by. Before offering technological solutions to help solve their business challenges, it is important to understand both the goals of finance executives as well as the challenges they face that prevent these goals from being met. Download this Guide to learn: What finance executives prioritize most What challenges modern finance executives face What tools will make the most impact to help them stay competitive

Achieving Virtual Event Victory: Best Practices for Before, During & After Your Event

May 2, 2018

Many companies underestimate the effort involved with producing a virtual event, and often cannot do it on their own. They also frequently fail to see the value of collaborating with a trusted partner, especially with developing content, recruiting speakers, and targeting the right audience. This free Virtual Event Guide lays out essential tips and strategies for hosting a success virtual event. Download this Guide to learn: Different types of virtual events What to look for in an event partner How to make your event stand out

When Hot Leads Go Cold: How to Avoid the Icy Encounter

May 2, 2018

Most initial hot leads go cold. It’s a fact of business, but it’s one that can eat away at productivity, and therefore revenue. Before you start chipping away at your reserve of leads, consider these tips to keep hot leads from turning into cold ones and maximize sales. Download this Guide to learn: When and how to engage with a lead The correct tools that can help you nurture them Different tactics for generating leads

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