308 Results for ‘how-to-create-a-complete-video-marketing-strategy’
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According to eMarketer, U.S. online video advertising spending will grow 52.1 percent to $2.16 billion in 2011, before reaching $7.11 billion in 2015.
Many B2B marketing teams have embraced video content to personalize their message and build greater audience engagement. But how are top performers using it throughout the buyer's journey to generate more leads, boost...
From Interruptive to Irresistible: How to use Video in B2B Marketing to Stand Out and Convert More Buyers
The world of content is no longer an arms race; it's a battle for attention, engagement and brand equity. But what does it mean for how you approach your content and the role video plays in your marketing programs?
We live in a world that produces a sea of data and the role of marketing is changing dramatically due to the amount of information that can be stored.
Not sure where to start with your marketing plan? As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign, and tactic to tactic, without understanding the impact we're...
Sales have been targeting contacts at key accounts for decades. On the marketing side, account-based marketing (ABM) has been gaining major traction and has become a key strategy to better align with sales and close...
In this YouTube®/Facebook® video world, if you are not using video (or not using it correctly), you are missing an important and virtually free marketing solution.
How do you move from lots of text to a video first content marketing strategy? What kinds of video work best for each section of your buyer's journey?
Email is evolving and video is becoming more prevalent in today's email marketing. How can you use highly engaging video content in your emails to drive conversion and program value?
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