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OnDemand Course: Strategies for Successful Merging of Email and Video

Strategies for Successful Merging of Email and Video

Email is evolving and video is becoming more prevalent in today's email marketing. How can you use highly engaging video content in your emails to drive conversion and program value?

OnDemand Course: Best Practices for Email Content Marketing

Best Practices for Email Content Marketing

With an ROI of $39 for every $1 spent, email is still by far the most cost-effective type of online marketing. A customer's email address provides an estimated lifetime value of up to $180, especially when considering...

OnDemand Course: Best Practices for Getting Email Delivered

Best Practices for Getting Email Delivered

Effective email marketing builds on top of solid email delivery practices. Prior to executing content based strategies that aim to maximize customer engagement, take the time to understand how the mechanics of...

OnDemand Course: Integrating Email and Social Media

Integrating Email and Social Media

While Facebook® and Twitter® logos abound in email marketing newsletters, sales pieces and even sender signatures, few reach true integration. In this ondemand course, we will show you how to go beyond buttons to...

Available as OnDemand Course, Video, Video, Video

OnDemand Course: How to Acquire Millions of Email Subscribers Using Subscriber Lifetime Value Calculation

How to Acquire Millions of Email Subscribers Using Subscriber Lifetime Value Calculation

What are e-mail subscribers worth? Few companies that send e-mails today can answer that question - yet e-mail subscribers are usually very valuable: from $3.

OnDemand Course: Visual Communication - Today's Key to Business Success

Visual Communication - Today's Key to Business Success

Learn to create images that motivate others and capture attention.Visual literacy, communication, and persuasion are key to business today. Why? Because no one reads anymore.

Available as OnDemand Course, MP3 Download

OnDemand Course: 7 Surprising Ways to Supercharge Your Direct Mail Letter/Email Response

7 Surprising Ways to Supercharge Your Direct Mail Letter/Email Response

Learn how business to business and business to consumer marketers can double or triple their direct mail letter and email response rates. Direct mail and email can be very profitable as they can be the most cost...

OnDemand Course: Avoiding CEO Email Fraud

Avoiding CEO Email Fraud

Understand how criminals attack C-Level executives and the steps you can take to protect yourself.When a cybercriminal is attacking an organization, the jackpot they are seeking is access to the C-Level staff's...

ACFE credit available

OnDemand Course: How Today's Online Marketing is Reshaping the Professional Services Industry

How Today's Online Marketing is Reshaping the Professional Services Industry

The world of online marketing for professional services is undergoing a revolution. Technological advancements have broken down geographic barriers. Access to information is now free flowing.

OnDemand Course: Communication Liability:  Dance Like No One is Watching, But Email Like It May One Day Be Read Aloud in a Deposition

Communication Liability: Dance Like No One is Watching, But Email Like It May One Day Be Read Aloud in a Deposition

Protect yourself and your company from potentially harmful emails or text messages that may be read out of context later.This topic will cover the perils of modern business life: emailing and texting, addressing why you...

Available as OnDemand Course, Video, Video, Video, Video

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