62 Results for ‘social media

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OnDemand Course: Strategies for Retaining Unsubscribers

Strategies for Retaining Unsubscribers

A healthy email list is the foundation of all email marketing programs, but what happens when someone hits unsubscribe? Is that it? Is the relationship over?

OnDemand Course: Marketing With Twitter®: Tweet(TM) Strategies That Work

Marketing With Twitter®: Tweet(TM) Strategies That Work

Everyone is talking about online social networking. People are using Twitter®, Facebook®, LinkedIn® and other sites to develop relationships and create sales opportunities.

Bookstore: Adding Google+ Into Your Marketing Mix

Adding Google+ Into Your Marketing Mix

Adding Google+ Into Your Marketing Mix With new and relatively unproven social media platforms being launched every day, how much time does a typical marketer have to explore or manage yet another social media platform?

OnDemand Course: Legal Implications of Doing Business on the Internet

Legal Implications of Doing Business on the Internet

Learn effective strategies to protect your website and improve cybersecurity. Online selling is being buffeted by the winds of change. Copycat pirates roam the internet seas plundering business ideas from unsuspecting...

OnDemand Course: From Interruptive to Irresistible: How to use Video in B2B Marketing to Stand Out and Convert More Buyers

From Interruptive to Irresistible: How to use Video in B2B Marketing to Stand Out and Convert More Buyers

The world of content is no longer an arms race; it's a battle for attention, engagement and brand equity. But what does it mean for how you approach your content and the role video plays in your marketing programs?

OnDemand Course: 24 Winning Direct Mail Secrets and Trends that Can Double Response and Supercharge Your Profits

24 Winning Direct Mail Secrets and Trends that Can Double Response and Supercharge Your Profits

Direct Mail - in an online world - is one of the most effective media to use to generate leads and sales. Many marketers have found that using direct mail as part of an integrated marketing approach brings them...

OnDemand Course: Optimize Your Interactive Marketing Campaigns With Mobile Analytics

Optimize Your Interactive Marketing Campaigns With Mobile Analytics

There is no question about it - the world has changed. It has gone mobile. Your customers are free from the confines of their homes, offices, and traditional media and retail environments.

OnDemand Course: How to Use Facebook® as an Effective Sales Tool

How to Use Facebook® as an Effective Sales Tool

Cold calling is becoming less and less effective. It has become harder than ever to reach potential customers using traditional means of communication.

OnDemand Course: How to Develop a Global Code of Conduct

How to Develop a Global Code of Conduct

Multinationals have been issuing global codes of conduct for so long that these documents, in many cases, have gotten sloppy.Some organizations' codes of conduct are out-of-date; for example, many fail to address social...

OnDemand Course: Marketing Campaign Development:  Is Crowdsourcing Right for You?

Marketing Campaign Development: Is Crowdsourcing Right for You?

Just when social media marketing seems to be slowing down and making sense, crowdsourcing continues to grow and mature as a practice to engage thousands of customers and potential customers in innovative new ways to...

Available as OnDemand Course, Video

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