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What is the secret behind successful websites? Copy. Not pretty graphics -- although pretty graphics can add to your brand and help sell, the copy does the heavy lifting.
As a larger majority of internet use proliferates onto devices of every size and resolution, you can no longer create a version of your website for every possibility.
Google® has been known to change its search algorithm (algo) up to 600 times a year. The majority of these changes are minor, yet every few months Google® releases a major algo update that affects their search results...
Game Mechanics: Enhance Your Website and Engage Customers Everyone is familiar with the 5 “Ps” of Marketing: Price, Positioning, Product, Promotion and Place.
Many individuals and companies stop at a new website when building their online business. But a website is just the beginning - you need to actively improve, grow, and market your online presence to achieve greater...
Search engines have made localization a huge part of their ranking algorithms. Google®'s search engine results page is significantly influenced by your physical location.
Optimizing Press Releases for Search and the Social Web: How to Get Your News Seen and Shared by the Right Audiences Online
The Internet has created a real-time, 24-7 news cycle. More Americans get their news online than from newspapers, radio or TV. Three-fourths say they hear of news via email or updates on social media sites (Pew Internet...
Learn how to leverage SlideShare to create new business by adding a powerful new tool to your firm's content marketing arsenal. SlideShare.com expands and leverages your existing content, making it available to...
Human beings crave trust. Before making an in-store purchase, eating in a restaurant, or hiring a service provider, most people will seek to develop some level of trust (or distrust) based on physical attributes like...
Are you looking for a new way to connect with your customers, drive traffic to your website and make more sales? If so, you'll want to find out more about Pinterest™ - the hottest new social media tool to hit the...
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