66 Results for ‘social media’

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Legal Implications of Doing Business on the Internet

Learn effective strategies to protect your website and improve cybersecurity.Learn effective strategies to protect your website and improve cybersecurity.

Available as OnDemand Course, Video, Video, Video, Video, Video

24 Winning Direct Mail Secrets and Trends that Can Double Response and Supercharge Your Profits

Direct Mail - in an online world - is one of the most effective media to use to generate leads and sales. Many marketers have found that using direct mail as part of an integrated marketing approach brings them...

Communicating Complex HR Topics to Employees With Short Attention Spans

Be equipped to help your teams thrive by understanding how different brains work.To say we are all distracted is an understatement at this time in our history.

Grammar Rule Basics for Business Writing

Fix your bad grammar habits and become a better business writer.Do you dread the grammar police with every email or memo you write? Do you get negative feedback with those snarky corrections on your social media posts?

Optimize Your Interactive Marketing Campaigns With Mobile Analytics

There is no question about it - the world has changed. It has gone mobile. Your customers are free from the confines of their homes, offices, and traditional media and retail environments.

How to Use Facebook® as an Effective Sales Tool

Cold calling is becoming less and less effective. It has become harder than ever to reach potential customers using traditional means of communication.

How to Develop a Global Code of Conduct

Multinationals have been issuing global codes of conduct for so long that these documents, in many cases, have gotten sloppy.Some organizations' codes of conduct are out-of-date; for example, many fail to address social...

Marketing Campaign Development: Is Crowdsourcing Right for You?

Just when social media marketing seems to be slowing down and making sense, crowdsourcing continues to grow and mature as a practice to engage thousands of customers and potential customers in innovative new ways to...

Available as OnDemand Course, Video

Best Practices for Email Content Marketing

With an ROI of $39 for every $1 spent, email is still by far the most cost-effective type of online marketing. A customer's email address provides an estimated lifetime value of up to $180, especially when considering...

Marketing Next: Strategies and Trends for Tomorrows Marketers

You can't keep up. Media delineation continues to blur as channels evolve and points of access increase. The marketing divide is crumbling as advertising looks more like PR, PR looks more like promotions and digital...

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