63 Results for ‘social media’
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Google® Analytics: Know Which Half of Your Digital Ad Dollar is Wasted
Good data is the raw material of the marketing craft. While Google® Analytics (GA) may be free and easy to use, you still have to know how to use it right and how to set it up to get comprehensive, accurate, and...
Top Strategies For Selling To Executives In a Virtual World
As the pace of business continues to accelerate, selling to executives using outdated 20th century methods no longer works. Trying to get the attention of your best prospects by utilizing traditional, intrusive...
Strategies for Retaining Unsubscribers
A healthy email list is the foundation of all email marketing programs, but what happens when someone hits unsubscribe? Is that it? Is the relationship over?
Marketing With Twitter®: Tweet(TM) Strategies That Work
Everyone is talking about online social networking. People are using Twitter®, Facebook®, LinkedIn® and other sites to develop relationships and create sales opportunities.
Adding Google+ Into Your Marketing Mix
Adding Google+ Into Your Marketing Mix With new and relatively unproven social media platforms being launched every day, how much time does a typical marketer have to explore or manage yet another social media platform?
Legal Implications of Doing Business on the Internet
Learn effective strategies to protect your website and improve cybersecurity. Online selling is being buffeted by the winds of change. Copycat pirates roam the internet seas plundering business ideas from unsuspecting...
From Interruptive to Irresistible: How to use Video in B2B Marketing to Stand Out and Convert More Buyers
The world of content is no longer an arms race; it's a battle for attention, engagement and brand equity. But what does it mean for how you approach your content and the role video plays in your marketing programs?
24 Winning Direct Mail Secrets and Trends that Can Double Response and Supercharge Your Profits
Direct Mail - in an online world - is one of the most effective media to use to generate leads and sales. Many marketers have found that using direct mail as part of an integrated marketing approach brings them...
Optimize Your Interactive Marketing Campaigns With Mobile Analytics
There is no question about it - the world has changed. It has gone mobile. Your customers are free from the confines of their homes, offices, and traditional media and retail environments.
How to Use Facebook® as an Effective Sales Tool
Cold calling is becoming less and less effective. It has become harder than ever to reach potential customers using traditional means of communication.
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