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OnDemand Course: Website Optimization Best Practices for Your Business

Website Optimization Best Practices for Your Business

Learn a data-driven process for getting more leads, sales, and revenue from your website. Website optimization is both the most powerful and the most neglected digital marketing strategy available to any marketer or...

OnDemand Course: Meta Tag Importance in Search Engine Optimization

Meta Tag Importance in Search Engine Optimization

Meta tags continue to play an ongoing role in SEO, but they are often misunderstood. There are still many that believe that meta tags are all that is required to "do SEO", but this is no longer the case.

Bookstore: Landing Page Optimization Crash Course: Skyrocketing Your ROI

Landing Page Optimization Crash Course: Skyrocketing Your ROI

Landing Page Optimization Crash Course: Skyrocketing Your ROI Many companies are spending a lot of time and money on getting people to their website, using social media, SEO, affiliate programs, pay per click programs...

OnDemand Course: Essential YouTube® Video Marketing Guide

Essential YouTube® Video Marketing Guide

According to eMarketer, U.S. online video advertising spending will grow 52.1 percent to $2.16 billion in 2011, before reaching $7.11 billion in 2015.

OnDemand Course: Using Break Even Analysis to Multiply Your Profit

Using Break Even Analysis to Multiply Your Profit

Learn how to identify your business's break event point and gain knowledge on the basic business profit equation.Top line vs. bottom line. ROI. It's more than just increasing sales and decreasing costs, because sales...

Available as OnDemand Course, MP3 Download

OnDemand Course: Marketing in the World of Big Data:Applying Big Data to Your Marketing Strategy

Marketing in the World of Big Data:Applying Big Data to Your Marketing Strategy

We live in a world that produces a sea of data and the role of marketing is changing dramatically due to the amount of information that can be stored.

OnDemand Course: Qualifying Leads Using Website Visitor Tracking Methods

Qualifying Leads Using Website Visitor Tracking Methods

With website visitor tracking you will be able to prioritize the hottest leads and you will learn valuable information about your customers. Understanding your website visitors is absolutely critical to improving...

OnDemand Course: Effective Discounting Strategies

Effective Discounting Strategies

Once a product is in the market, the very next challenge a company faces is its discounting policies. While discounts can lift volumes and improve profits, they can also grant unnecessary price concessions that destroy...

OnDemand Course: Integrating Social Media and Search Strategies

Integrating Social Media and Search Strategies

For marketers, search and social media have become inextricably linked. According to the Searchmetrics 2013 SEO Ranking Factors report, social accounts for 42% of ranking factors.

OnDemand Course: 9 Marketing Strategies to Avoid

9 Marketing Strategies to Avoid

Thanks to the influence of technology, the world of marketing is constantly evolving. Companies that do not stay ahead of the marketing curve get left in the dust.

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