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OnDemand Course: Key to Effective Surveys: Proper Design and Development

Key to Effective Surveys: Proper Design and Development

Whether the objective is to take the pulse of the public to assess attitudes, intentions or simply assess the viability of a product, brand, idea or candidate, surveys provide an important basis for making decisions.

OnDemand Course: Marketing in the World of Big Data:Applying Big Data to Your Marketing Strategy

Marketing in the World of Big Data:Applying Big Data to Your Marketing Strategy

We live in a world that produces a sea of data and the role of marketing is changing dramatically due to the amount of information that can be stored.

OnDemand Course: Blogging for Businesses: Inbound Marketing at Its Finest

Blogging for Businesses: Inbound Marketing at Its Finest

A corporate website alone is simply not enough these days. Social media and blogging have quickly become essential tools to help market your business, and new developments are being made all the time.

Available as OnDemand Course, Video

OnDemand Course: Selecting the CRM that Aligns With Your Business

Selecting the CRM that Aligns With Your Business

Salesforce.com, Microsoft® CRM 2011, Oracle®, SAP - How do I choose the right one? Selecting the right CRM solution for your business is critical for enabling improved business processes and ultimately driving...

OnDemand Course: Search Engine Marketing: Keyword Research and Development

Search Engine Marketing: Keyword Research and Development

If you are using social media, organic or paid search, this OnDemand Webinar will take you beyond just picking keywords for short term marketing efforts to strategically selecting your keyword universe to increase your...

OnDemand Course: Leveraging Your Online Reputation to Acquire New Customers and Drive Revenue

Leveraging Your Online Reputation to Acquire New Customers and Drive Revenue

Today's market is extremely competitive. Managers and marketers are always on the lookout for ways to differentiate their business from the competition.

OnDemand Course: Group Buying Sites: Play or Pass

Group Buying Sites: Play or Pass

The ever-changing group buying market is a fascinating space to watch from both industry and personal interest viewpoints. Lofty valuations, accounting irregularities, IPOs, advertising controversies and, of course,...

OnDemand Course: Techniques for Integrating Social Media and Mobile Marketing

Techniques for Integrating Social Media and Mobile Marketing

Mobile phone adoption is at 5 billion globally. The app industry is exploding in correlation. Social media is the norm and garners high brand expectations from consumers and clients alike.

OnDemand Course: Strategies to Increase Your Paid Search Budget

Strategies to Increase Your Paid Search Budget

Chances are that you are already spending money on paid searches, but often this occurs without a sound budgeting strategy in place. How do you know if your campaign is providing sufficient return to justify the amount...

OnDemand Course: Capitalizing on Marketing Opportunities Provided by Free Google® Tools

Capitalizing on Marketing Opportunities Provided by Free Google® Tools

As one of the fastest growing and most profitable companies in history, Google® has had the luxury of providing business owners and marketers with a host of free tools and services.

Available as OnDemand Course, Video

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