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OnDemand Course: Key to Effective Surveys: Proper Design and Development

Key to Effective Surveys: Proper Design and Development

Whether the objective is to take the pulse of the public to assess attitudes, intentions or simply assess the viability of a product, brand, idea or candidate, surveys provide an important basis for making decisions.

OnDemand Course: Strategies for Retaining Unsubscribers

Strategies for Retaining Unsubscribers

A healthy email list is the foundation of all email marketing programs, but what happens when someone hits unsubscribe? Is that it? Is the relationship over?

OnDemand Course: Marketing With Twitter®: Tweet(TM) Strategies That Work

Marketing With Twitter®: Tweet(TM) Strategies That Work

Everyone is talking about online social networking. People are using Twitter®, Facebook®, LinkedIn® and other sites to develop relationships and create sales opportunities.

OnDemand Course: Writing Copy that TELLS: The Basics of Creating Content Marketing

Writing Copy that TELLS: The Basics of Creating Content Marketing

Traditional forms of marketing that relied upon advertisements, collateral, television, radio - in essence, forms that pushed buying messages out to consumers, expecting them to react by buying --no longer work today,...

OnDemand Course: Forget Alignment: A 4-Step Process to Synergize Sales and Marketing and Generate Revenue

Forget Alignment: A 4-Step Process to Synergize Sales and Marketing and Generate Revenue

Sales and marketing alignment is a term that eludes most B2B companies. Blame it on egos and turf wars, the two disciplines have butted heads since the dawn of the functions.

OnDemand Course: Marketing in the World of Big Data:Applying Big Data to Your Marketing Strategy

Marketing in the World of Big Data:Applying Big Data to Your Marketing Strategy

We live in a world that produces a sea of data and the role of marketing is changing dramatically due to the amount of information that can be stored.

OnDemand Course: Blogging for Businesses: Inbound Marketing at Its Finest

Blogging for Businesses: Inbound Marketing at Its Finest

A corporate website alone is simply not enough these days. Social media and blogging have quickly become essential tools to help market your business, and new developments are being made all the time.

Available as OnDemand Course, Video

OnDemand Course: Selecting the CRM that Aligns With Your Business

Selecting the CRM that Aligns With Your Business

Salesforce.com, Microsoft® CRM 2011, Oracle®, SAP - How do I choose the right one? Selecting the right CRM solution for your business is critical for enabling improved business processes and ultimately driving...

OnDemand Course: Search Engine Marketing: Keyword Research and Development

Search Engine Marketing: Keyword Research and Development

If you are using social media, organic or paid search, this OnDemand Webinar will take you beyond just picking keywords for short term marketing efforts to strategically selecting your keyword universe to increase your...

OnDemand Course: Group Buying Sites: Play or Pass

Group Buying Sites: Play or Pass

The ever-changing group buying market is a fascinating space to watch from both industry and personal interest viewpoints. Lofty valuations, accounting irregularities, IPOs, advertising controversies and, of course,...

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