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Product ID: 409504EAU

Reading and Understanding Cash Flow Analysis

OnDemand Webinar (59 minutes)

Understanding and managing cash flow in your business is critical to your success.A balance sheet is often described as a snapshot of your financial situation at a single point in time. Think of it as the balance in your personal checking account. An income statement summarizes revenue, expenses, and net income for the entire year or another period of time. Both of these financial statements are important tools to measure the success of your business but do little to tell you where the cash actually went. Learn more about how cash truly moves through your business, how to prepare a cash flow budget, and how to identify ways to put your working capital to work to increase shareholder value.


Theran J. Welsh, CPA, SVA Certified Public Accountants



• Net Income, Tax Income, and Cash Flow

• Tools to Manage Cash Flow

Cash Flow Financial Statement - What Is It?

• Compare Income Financial Statements to Operating Cash Flow

• Investing Cash Flows

• Financing Cash Flows

Cash Flow Budget - How to Prepare

• Gathering Historical Data

• Key Indicator Ratios

• Case Study - Applying Concepts

How to Use Cash Flow Budget for Improved Results

• Importance of Timing

• Managing Working Capital

• Managing Fixed Assets

• Managing Sources and Uses of Financing

• Improving Operating Results