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Product ID: 407809EAU

Creating an Online Presence for Your Business

OnDemand Webinar (59 minutes)

Learn effective strategies you can implement now to create a stellar online presence for your business.Studies show that between 70-80% of people research a company online before visiting the small business or making a purchase with them. So, whether you're just starting to build an online presence or have one that needs an overhaul, this material will help you understand what to include, how to prioritize, and how to get started on (or revamp) your online presence. You'll learn how to identify the needs of your key target audiences, how to engage them where they are, and tips for having a professional (yet cost-efficient) presence. This topic is designed for the business leader but will cover the tech basics as well to help you get started without the need to become a programmer/developer. Gain resources to get on the path to an online presence that supports your business objectives and the needs of your audience. It can help your business be more successful.


Peter Platt, Accountable Digital, LLC


Get the Right Domain

• What Are the Components of a Good Domain?

• Tips on What to Avoid

• Tools for Acquiring a Domain (and How to Do It)

Components of an Online Presence

• Email

• Website

• Social Media

• Planning Your Digital Ecosphere

Email Setup

• Don't Use a Generic Email Address

• Microsoft® 365 vs. Google® Workspace


• Defining Your Strategy

• Features and Components

• Platforms/CMS

- WordPress®

- Wix/Squarespace®

Social Media Presence

• Which Are Important for Your Business?

• The Big 3: LinkedIn®/Facebook®/Twitter®

• Others You May Want to Consider

Bringing It All Together

• Five Steps for Success