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Product ID: 400876EAU

Writing Scripts That Sell

OnDemand Webinar (72 minutes)

Learn how to write winning scripts to get your point across with ease.

We may not think about it, but we use scripts all the time. In our everyday lives, in interviews and especially in sales situations, we are using scripts to get our point across to the other person. Sometimes we are in front of the other person and sometimes we are on the telephone. Nevertheless, in all situations there are definitely key items and statements that we want to make, and in the case of the sale, we want to close the deal.

Steve Schiffman, one of the leading sales writers in the nation, will take you on a very special journey. He has been writing books for 35 years on topics ranging from handling sales objections to emails to starting awkward conversations. In this topic, he will teach you how to write a script that sells the idea you have, no matter who you are speaking to.

Starting with the opening, he will show you that the reactions you get are anticipated, are in kind and finally will turn into a story. Those three points allow you to work with your presentation in making the key elements work.

This content teaches the most important part of communication: writing a winning script.


Stephan Schiffman,, Inc.


Key Words to Use

Anticipate What Is Being Said

Turning Around the Objection

Writing the Proper Script Opening Sentence

Closing on a High Note

Taking the Pain Away From the Other Person

Listen to What Is Really Being Said

Developing an Approach That Allows You to Control the Flow of the Conversation

Making the Most out of the Time Allotted to You

Turning Around Anticipated Questions

Dealing With Nasty Objections

Getting Blindsided

Closing on What You Want; Winning for All