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Product ID: 400087EAU
 

Qualifying Your Top Prospects

OnDemand Webinar (88 minutes)

How do you find sales leads? Learn the process of qualifying prospects so you can confidently close the sale and gain their business.During this topic, we will cover the importance of the right media coverage, creating content that can attract the right type of prospects and how to leverage that media coverage in your qualifying process. From a magazine article to a podcast interview, you will learn how to utilize this exposure from the beginning to help you qualify your prospects.

Authors

Kerry Heaps, Strictly Marketing Magazine

Agenda

Learning Module 1 - Finding the Right Media Outlets That Already Market to Your Prospects

• What Types of Outlets Are Best for You?

• Uncovering Prospecting Opportunities With Each Outlet

• Getting Prepared to Pitch Those Outlets for Exposure to Your Prospective Market

Learning Module 2 - How to Create the Right Type of Content

• Creating Sample Topics and Summary to Attract Your Prospects

• Creating a List of Sample Questions That Will Instantly Qualify/Identify Your Prospects

• Creating a Pitch That Is Both Newsworthy and Will Attract the Attention of Qualified Prospects

Learning Module 3 - How to Leverage That Media Interaction to Qualify and Help Close Prospects

• How to Create Multiple Marketing Opportunities With Each Media Interaction

• How to Share Your Expert Status With Potential Clients That You've Been in the Qualifying Process With to Move Forward

• How to Use Your Interviews to Close Qualified Prospects

Additional Formats

Audio & Reference ManualMore Info