Calculate your 2017 Content Marketing Budget Based on Sales' Quota
Companies are spending money on content by blogging, writing white papers, producing videos and infographics, and much more. But do you know how much to spend on content marketing to hit your company's sales goals? In this webinar, we'll answers that question walking through a model to build your 2017 content marketing budget that aligns to sales.
AuthorsMike Vannoy, Sales Engine International
How Much Content Do You Need?
• Dividing up Your Content
• Audience Focus: How Much Content Does Your Audience Need?
• Google® Considerations
• How Often Should You Publish?
• Training Your Audience
How Much Does It Cost to Produce Content?
• Staffing a Content Team of FTE's
• Long-Form Written, Visual Content, Video
Backing Content Budget Into a Sales Goal
Questions and Answers