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Calculate your 2017 Content Marketing Budget Based on Sales' Quota

OnDemand Webinar (41 minutes)

Companies are spending money on content by blogging, writing white papers, producing videos and infographics, and much more. But do you know how much to spend on content marketing to hit your company's sales goals? In this webinar, we'll answers that question walking through a model to build your 2017 content marketing budget that aligns to sales.


Mike Vannoy, Sales Engine International


How Much Content Do You Need?

• Dividing up Your Content

• Audience Focus: How Much Content Does Your Audience Need?

• Google® Considerations

• How Often Should You Publish?

• Training Your Audience

How Much Does It Cost to Produce Content?

• Staffing a Content Team of FTE's

• Long-Form Written, Visual Content, Video

Backing Content Budget Into a Sales Goal

• Strategy

• Cost

Questions and Answers