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Product ID: 399785EAU

Advanced Features and Functions in Google® Analytics

OnDemand Webinar (90 minutes)

You know the basics - learn more of the advanced features and functions available in Google® Analytics. Google® Analytics offers a lot of data - but how do you turn that data into insights and still have time for your regular job? In this topic we'll focus on the features of Google® Analytics that can help save you time, look at data in new ways, and gain insights on web activity that isn't tracked by default. This material is designed for users who have a good understanding of Google® Analytics and are striving to get more actionable data that can help your business. By the end of the topic, you'll have the knowledge you need to dig deeper into Analytics, customize your workspace and know which way to turn to get the data you need.


Peter Platt, PSquared Digital, LLC


Intro to Advanced Features

• Dashboards

• Goals

• Events

• Custom Reports

• Ecommerce


• Why Dashboards?

• Dashboard Widgets

• Designing Your Dashboards

• Sharing and Email


• Types of Goals

• Defining Your Goals

• Monitoring/Sharing With AdWords®

Event Tracking

• What Are Events?

• Types of Events

• Events and Google® Tag Manager

• Monitoring/Sharing Events

Custom Reports

• When to Use Custom Reports

• Shortcuts

• Examples of Custom Reports

Ecommerce Basics

• What Can You Track With Ecommerce?

• Tracking Parameters


Additional Formats

Audio & Reference ManualMore Info