Building the Complete B2B Demand Generation Engine
Buyers aren't returning calls from anyone these days--great branding or not.To make B2B sales today you have to have a variety of content, distributed in a variety of ways, to create and deepen the awareness needed to bring buyers closer to the sale. Mike Vannoy will show you how to close the loop on a demand generation engine so that your content strategy actually generates sales conversations.
AuthorsMike Vannoy, Sales Engine International
How to Produce Content That Connects With Prospects Like a Well-Trained Sales Rep Would
How to Convert Anonymous Shoppers Into Qualified Prospects
How to Get on the Short List When Marketing to Prospects Who Aren't yet 'Sales Ready'
How to Close the Loop on Content and Lead Generation
Measuring Effectiveness and Determining Future Marketing Spend