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Product ID: 394126EAU
 

Essential YouTube® Video Marketing Guide

OnDemand Webinar (59 minutes)

According to eMarketer, U.S. online video advertising spending will grow 52.1 percent to $2.16 billion in 2011, before reaching $7.11 billion in 2015. According to the Cisco VNI Benchmark Report, global Internet video traffic will be 54 percent of all consumer Internet traffic in 2016, up from 51 percent in 2011. On YouTube® alone, 60 hours of video are uploaded every minute and 4 billion videos are viewed each day. Video is not only an ideal storytelling medium, it also aids significantly in brand recall. As the second most popular search engine, YouTube® rules the online video world. Kent Lewis, president and founder of Anvil Media, will outline best practices for video marketing, optimization and measurement on YouTube®. He will talk through various advertising options on YouTube® as well as ways to extend the value of your videos via optimization and promotion through offline and online channels. In this on-demand webinar, you will learn how to create a compelling YouTube® channel and content strategy that connects with constituents.

Benefits for You

- Discover why video is the ideal storytelling medium

- Learn how to optimize and measure your online video campaigns

- Understand the various advertising options on YouTube®

- Learn how to create a compelling and effective YouTube® channel

- Understand how to integrate video into your online content strategy

Authors

Kent Lewis, Anvil Media, Inc.

Agenda

Gain Insights Into Industry Research and Trends

Understand Video Marketing Landscape and Platforms

Learn Best Practices for Video Marketing

Leverage Insightful Steps to Optimizing a YouTube® Channel

Develop Meaningful Metrics for Measuring the Efficacy of Your Video Campaigns