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Product ID: 393678EAU
 

Google® Analytics: Know Which Half of Your Digital Ad Dollar is Wasted

OnDemand Webinar (61 minutes)

Good data is the raw material of the marketing craft. While Google® Analytics (GA) may be free and easy to use, you still have to know how to use it right and how to set it up to get comprehensive, accurate, and quality data. Order this on-demand webinar on how you can take advantage of this free tool to drive your marketing performance. This program will discuss what marketing professionals need to know about web analytics to understand the impact from their marketing, as well as strategies on how to communicate the value of data more effectively within the organization. We'll also dive into some of the more advanced GA topics, like custom variables, mobile tracking, and social media tracking.

5 Reasons to Order

  • Uncover customer intent and how to turn this into competitive intelligence
  • Discover how to track social media and mobile marketing campaigns
  • Understand the impact from your marketing
  • Learn how to communicate the value of data more effectively within the organization
  • Learn how to use the data and what it means

Authors

Alan Amerault, Cardinal Path

Agenda

A Primer on Google® Analytics

How to Use the Data and What It Means

Tips From the Pros:

• Understanding Visitor Flow, Goals and Conversions

• Segmenting Data to Pinpoint Target Audiences

Understanding Customer Intent and How to Turn This Into Competitive Intelligence

Tracking Social Media

Mobile: How Important Is It and What to Do About It

From Pada Wan to Ninja: A Peek at What GA Can Really Do