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Authorship and Semantic Markup: A Little Code Goes a Long Way

OnDemand Webinar (29 minutes)

Isn't it time your blog stands out from the pack? Discover strategies to help search engines not only index your content, but understand what you're writing about. With a short lesson and a few snippets of code, these reference materials will show you a few simple processes for implementing semantic markup to generate more impressions, clicks, and followers to any online content you write.

Benefits for You

- A quick history about how search engines use broad semantic markup to understand language.

- How search engines currently use semantic markup to learn connections between words and predict popular search results.

- Identifying different types of the most popular semantic markup.

- How to use semantic markup like Schema.org to improve the visibility of content and increase traffic.

- Which subject matter semantic markup impacts most and the best practices to take advantage of the opportunity.

Authors

Douglas Antkowiak, The Cobalt Group

Agenda

Semantic Markup - What Is It?

• Quick Definition With Screen Caps

• Short History Lesson of Search Engines Using Broad Markup to Understand Language

Forms of Semantic Markup

• Schema.org

• Open Graph

• Twitter® Cards

• Google® Authorship

Implementation

• Schema.org Screenshot Example

• Open Graph Screenshot Example

• Twitter® Card Example

• Google® Authorship Example

Semantic Markup Results

• Goal = Increase in Traffic, Not Ranking

• Categorical Results by Subject

- Authorship

- TV Reviews

- Product Reviews

- Recipes

- Article

- Video