Authorship and Semantic Markup: A Little Code Goes a Long Way
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Isn't it time your blog stands out from the pack? Discover strategies to help search engines not only index your content, but understand what you're writing about. With a short lesson and a few snippets of code, these reference materials will show you a few simple processes for implementing semantic markup to generate more impressions, clicks, and followers to any online content you write.
Benefits for You
- A quick history about how search engines use broad semantic markup to understand language.
- How search engines currently use semantic markup to learn connections between words and predict popular search results.
- Identifying different types of the most popular semantic markup.
- How to use semantic markup like Schema.org to improve the visibility of content and increase traffic.
- Which subject matter semantic markup impacts most and the best practices to take advantage of the opportunity.
AuthorsDouglas Antkowiak, The Cobalt Group
Semantic Markup - What Is It?
• Quick Definition With Screen Caps
• Short History Lesson of Search Engines Using Broad Markup to Understand Language
Forms of Semantic Markup
• Open Graph
• Twitter® Cards
• Google® Authorship
• Schema.org Screenshot Example
• Open Graph Screenshot Example
• Twitter® Card Example
• Google® Authorship Example
Semantic Markup Results
• Goal = Increase in Traffic, Not Ranking
• Categorical Results by Subject
- TV Reviews
- Product Reviews