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Product ID: 388167EAU
 

Marketing Campaign Development: Is Crowdsourcing Right for You?

OnDemand Webinar (84 minutes)

Just when social media marketing seems to be slowing down and making sense, crowdsourcing continues to grow and mature as a practice to engage thousands of customers and potential customers in innovative new ways to create high-impact marketing outcomes. This OnDemand Webinar explores the latest trends and best practices for marketing professionals looking for an easy on-ramp to this powerful and cost effective way to maximize campaign results and business outcomes.

5 Reasons to Order:

  • Learn how crowdsourced marketing works
  • Discover the rewards of crowdsourcing
  • Maximize your campaign results
  • Discover crowdsourcing best practices and latest trends
  • Uncover a great way to engage thousands of new and existing customers

Authors

Dion Hinchcliffe, Dachis Group

Agenda

Social Media Marketing - The Basics and Experiential Marketing

The Hockey Stick: Using Crowdsourcing to Ramp Marketing Cost-Effectively

Crowdsourced Marketing: How It Works

• Mechanics of Crowdsourcing Campaigns

• High Impact Case Studies

• The Rewards

• Potential Downsides

• Measurement and Management

Experimenting With Crowdsourcing Campaigns: Getting Started 

Marketing Approach: Competitor and Best in Class Models

Strategy: Develop Crowdsourcing Goals Aligned With Marketing Goals

• Develop a Social Media Marketing Strategy

• Campaign Acceleration With Crowdsourcing

• Cost-Reduction Strategies

• Capturing and Using Innovation With Crowdsourcing

Establishing a Marketing Capability With Crowdsourcing

Lessons Learned and Best Practices

Conclusion and Questions