Guide to Ethical Selling
Learn what ethical selling is and how to identify if you have an issue.
Sales are exchanging a product or service for money. Why is it that sales is so misunderstood? Why do customers think salespeople are unethical and dishonest and cannot be trusted? This is an age-old question, and the truth is that there are unethical salespeople, and sometimes the salespeople do not even know they are appearing to be unethical. When you learn how to sell ethically, and the customer doesn’t even notice because they are happily buying, you can develop a relationship that leads to trust and sales again and again. Ethical selling applies to how we sell to customers and to all involved in the sales process or the process itself. You must be ethical ALL the time, not just some of the time with some of the people, and you must be ethical in your behavior. Are you actually working, doing your expense reports properly, using honest numbers on your sales forecast, accepting kickbacks, or doing anything that might adversely affect your company or customers? This presentation will help you learn what ethical selling is and how to identify if you have an issue. Communication skills are critical. You must ensure that you are listening to the customer. Ethical selling will not only help you make more sales but make more profit.