Developing a Writing Style That Focuses on the Reader
1 hour 30 minutes
Gain an understanding on how to write for your reader with confidence.
To be convincing you must write for your reader. How convincing is your writing? When we talk in person, we know who we are talking to and how to approach the situation. That is not the case with writing. Do you know who your reader is and what they want and need?
It is easy for a writer to forget about their reader. Getting your reader in the right frame of mind is essential and it begins with demonstrating awareness. Understand it is not the amount of explanation that matters. It is writing to connect.
• You will be able to describe the phases of a document to guide your reader down the right path.
• You will be able to identify when to apply persuasive writing and when to inform.
• You will be able to discuss the art and importance of writing a persuasive caption or subject line.
• You will be able to explain setting the tone, so your reader is in the right frame of mind.