Writing Copy That Sells

Association of Strategic Marketing
April 30, 2013 — 1,400 views  
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Every form of writing needs to be written with a different approach in order to create an impact on the reader. Most importantly, it is vital to showcase the benefits associated with your product or service through the write-up. Try to understand what problems the potential customer might be facing and then, with the help of your write-up, let them know how your product or service can help solve those problems. For example, while writing a sales copy you need to consider the key aspects of your product or service, which will not only help you in writing a good copy but also ensure its success in winning the sale.

Best Practices for Writing a Marketing Copy

When writing a sales copy, it is essential that you create a rapport with the audience. First, you need to have a good knowledge about the product or service you are planning to write about. You can connect with your audience by writing from the viewpoint of a friendly expert.

Remember to convey your message in a clear, compact, and entertaining way. Adding too many details about the product or service will not interest the readers. Adding proof like testimonials or case studies that exhibit how the product can be practically used is a good way to sell your product.

Know Your Audience

In order to make sure that the sales copy reaches the right readers, it is essential to first identify your target audience. This will help you to write material which will create a good impact on the potential customers. Consider factors like age, gender, profession, language etc., to determine what kind of writing will be most effective.

When you know who your audience is, it will enable you to write your sales copy in a smooth and effective way. Right from the headline to the content of the copy, your readers will be able to connect with you when the actual target market is your focus.

A Compelling Headline

There are innumerable articles and ads that individuals are exposed to making it easy to just skim through the information to find the right one. That’s why you need to grasp their attention by adding a compelling headline and make them pick your copy above the rest. A good headline is rightly considered as the most important part of the sales copy. But you need to remember not to make any false claims to grab the reader’s attention.

Highlight the Selling Points

Writing just about the features might not interest the reader. If you make the readers realize how they can benefit from your product, you are sure to get some new customers. That is why it is important to identify the plus points of the product or service and then write copy that is focused towards the benefits of using your products. You can even choose a single important feature of your products that stands out from the rest, and mainly highlight on that feature.

Make it Personal

When writing a sales copy, visualize yourself having a direct conversation with the potential customer and write accordingly. Instead of writing mostly about yourself and what you offer, ask the reader questions that will help them identify why they would require your product. At the end of the sales copy, make sure to include the details of the ways a customer can buy the product, inquire, or give feedback about the product.

Association of Strategic Marketing