Best Practices for Re-sharing ContentAssociaton of Strategic Marketing
April 4, 2013 — 1,456 views
In order to promote a business, it is necessary to have a constant and continuous feedback from the customers. Content marketing is one effective method to engage customers in your business activities. Marketing professionals are required to update the content cycle constantly in order to meet the demands of the customer. Updating the content can involve introduction of new content as well as re-sharing relevant content, which can be obtained from the internet. For re-sharing purposes, one has to first identify the appropriate content from other relevant sources. In order to ensure that you find and share relevant content, you can follow some best practices which are described below.
Consider the Audience
When you search for content to be re-shared, you will have to keep in mind the target audience. You should understand what your audiences are looking for, when they need the content, and in what format they would like to have the content. There can be business-related content like industry trends, tips to follow, and informational videos. Do choose content that you think will be appealing to your target audience. Once you have identified the relevant content, then you can add them to a RSS reader or else can bookmark the websites in your browser. In this manner, you can go through the daily updates at these websites and then re-share any relevant content if present.
Use an Aggregation Tool
Using an aggregation tool like Bundlepost will save you a lot of time while searching for the appropriate content to be re-shared. These tools search the internet, based on the keywords that you have provided and pulls out the best possible and relevant results.
Linking is Important
While re-sharing content, make sure that you link it to its original source. This should be done if you are re-sharing content on your blog or on social media websites like Facebook and Twitter. The original creators of the content will appreciate it when their content is being linked to the original source. Linking the content will also help readers, as they will be able to read up more information on the topic, in case they find it interesting.
The Re-Sharing Format
Do not copy and paste the complete content from another source onto your website. This can be done only if you have the permission from the owner of the content to do so. Otherwise it can be considered as a case of infringement of copyrights. Moreover, you will be penalized by the search engine for having duplicate content. So, while re-sharing content from other sources, take care to quote only a small portion of the work. In order to show your involvement in the content, you can add comments and thoughts about the content that you are re-sharing. This will help in adding a personal touch to the content that is re-shared.
Another effective way to engage customer attention is to re-share infographics. If you find an interesting infographics that you would like to share, then you should conduct a check whether the infographic is copyrighted. If there are no copyright issues, then you can re-share the infographic on your website. You can either link the infographics to their original website, or else you can do a search about the creators of the infographics, and link directly to them.