Developing a Google Plus Strategy

April 2, 2012 — 1,440 views  
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In the not-so-distant past, Google launched its Google Plus business pages, designed to help organizations connect with their customers in new ways. While the growth of this online community has wavered slightly over the past year, brands still consider a Google Plus strategy an influential part of marketing.

However, the way a brand implements Google Plus marketing is wildly different from how it uses Facebook or Twitter. In part, this is because of the unique customization settings available to brands using this particular social network.

After the planning stages are complete, brands will notice that each time a user arrives at their page they'll see a red "Add to circles" button. Online users will receive regular updates from the profiles they've added to their personal circles. For brands, finding ways to drive traffic to the page may be the hardest part, but it can be done successfully by installing a Google Plus Badge on their websites or other social media profiles.

When a brand has garnered followers, it can categorize each user into unique circles based on demographic. Google Plus is unique in that content can be published and seen by only a certain circle, so if a marketer is posting content that only applies to younger customers, it posts the article to that circle alone, sparing the other users from receiving content that won't affect them directly.

Google Plus allows brands to differentiate content so they can cater their messages to each demographic served, helping the customer experience reach new heights overall.