Writing Effective Email Language and Subject Lines

March 22, 2012 — 1,402 views  
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In today's digital age, email has become an important part of customer relations. Brands can use email to market their products and services in the hope of converting leads to sales. However, like any outreach effort, there are strict email language guidelines to follow when writing email copy.

When businesses send messages to customers online, they often start by writing subject lines. These titles are the first bit of content recipients see, so they need to make an immediate impression. Many marketers use calls to action in their subject lines, but a short and succinct heading is often more effective.

In addition to making the subject line concise, the body of the email should begin with a hook and immediately get to the point. A brand only has a few seconds to make an impact when it sends messages to personal email accounts. Consumers often don't want to spend several minutes reading a sales pitch, so it pays to present information in lists, provide links to make purchases, ask people to request further information if interested and offer an easy way for recipients to unsubscribe from the mailing list.

Email is best used as a way to build rapport with people, rather than sell to them aggressively. A message that is written clearly, devoid of grammar and spelling mistakes and is straight to the point is quite likely to result in success.