Can Mobile Marketing Benefit From Mobile Commerce?Ashley Forrester
September 20, 2011 — 1,285 views
According to the latest predictions, mobile marketing will hog the limelight in the coming years as far as the field of digital marketing is concerned. This is primarily because more and more companies are realizing that there is a lot of potential in this particular arena. With the passage of time, the attention has been slowly shifted from the computer to the mobile phone. Mobile commerce or m-commerce services are nothing but buying and selling of products and services through the mobile phones. They make use of the wireless application provider sites to reach out to their audience.
Now, as far as mobile marketing is concerned, it includes the ability to zero down on a particular group of consumers. They could belong to a particular age group, geographical region as well as educational background. This specific medium of targeting the customers is extremely beneficial in this age of smart phones. If you are the owner of a business, you have to look for subtle ways in which you can promote your company. If you follow the method of texting, you will reap the benefits of viral marketing as the recipients of the messages usually forward them in case they are offer or discount coupons. It saves you a lot of time as well as money because you do not need to create a promotional message and the text can be sent to a large number of consumers in a matter of minutes.
A fact that has been established from a latest research is that, the paper coupons have taken a beating from their mobile counterparts as far as the redemption rates are concerned. For the mobile coupons, the redemption rates are more than 50% whereas for the paper coupons, it hardly touches the 2% mark. This explains why mobile coupons have become so popular these days amongst the retailers as well as the advertisers.
M-commerce has been able to successfully overtake e-commerce by enabling the users to break away the limitations imposed by wired means of communication. Thanks to these technological advancements, m-commerce services have been picked as the preferred form of transaction.
As far as the buyers are concerned, they can now purchase goods online even if they do not have access to a computer. Be it a hotel booking or a purchasing a movie ticket, it can be done in a matter of minutes through the hand-held device called the mobile phone.
In case you are the owner of a business, with the help of m-commerce services you can carry on with the transactions while you are on the move. You do not have to carry a heavy laptop along for such purposes anymore.
With the arrival of mobile commerce, buying, selling as well as promotion of products and services has indeed evolved for the better. More and more people therefore are using this particular means to fulfill their marketing as well as sales requirements.
About the Author: Ashley Forrester is a prolific writer. She is an expert in the domain of mobile commerce and has authored several articles on mobile commerce and mobile marketing trends.
Article Source: http://www.articlecity.com/articles/marketing/article_6709.shtml