Running A Brochure Marketing Campaign EffectivelyKaye Z. Marks
March 15, 2011 — 1,729 views
Do you want to know how to run a brochure marketing campaign effectively? Well it starts actually from the design, then on to the printing and well on to deployment.
So let me teach you systematically how to really make your brochure printing work and succeed in your marketing campaign. I have listed down below all the steps that you will want to take, to run your marketing campaign properly.
1. Set your targets - Target setting or goal setting is an integral part of an effective campaign. With goals that are clearly defined, your color brochures can be designed, printed and deployed properly to achieve substantial marketing results. That is why it is important for you to actually set specific targets. You can try producing an X number of responses through telephone calls or even visits to a specific landing page on your website. These and many more kinds of response targets will help you direct your efforts more precisely, giving you an increased chance of success when marketing.
2. Get research done - Effective marketing also springs forth from proper research. With the right detailed market research, a designer and marketer can accurately know which content and design elements will interest and affect readers. The more you know about those readers, the bigger the impact you will have in terms of your targeted content. So do not forget to get your market research done if you want to succeed.
3. Optimize content - It is also important for you to always optimize content. Since such only have a limited area for content, all the important images and text information must be included in the print while all other unnecessary content must be purged. With a light and optimized content, your prints should look cleaner and readers will understand what you are saying faster.
4. Optimize designs - It is also important to optimize your designs if you want them to succeed. While it is enough to make custom brochures that look beautiful, you should also strive to optimize those layouts by making sure that you add design elements that are targeted towards your goals. This means adding more extra styles to emphasize call to action elements, and even adding specific types of images and colors that target readers always pay attention to. These kinds of design optimizations help you improve the performance of each, making sure each pieces counts in your campaign.
5. Scout deployment areas - When it comes to deployment, you should always scout the area first to make sure that it is in fact ideal. You will not want to go to an untested place when you are distributing since you will not want to waste each piece of print. So go through some of your target places and mark traffic numbers and possible places for your racks.
6. Full-scale deployment - When it comes to the deployment itself, you can do it effectively by actually deploying on most important areas first. Do not go too wide o the first day. Go for your main targets first such as deploying at high traffic locations like lobbies, reception desks, community areas, pathways etc. Once done, then you should go on to lower traffic areas. By doing this type of full-scale deployment, you can get them to the people that matter first before going for others.
7. Repeat printing - Finally, if you really want to run campaigns effectively, always print several times and deploy them again when possible. Sometimes, markets have a very short memory and they tend to forget about your brochure messages after just one glance. Having repeated deployments should help them remember your message and hopefully finally respond to it.
You may need to do these things in order to run your brochure marketing effectively.
About The Author:
Kaye Z. Marks is an avid writer and follower of the developments in brochures or brochure printing that help businesses in their marketing and advertising campaigns. Visit http://www.unitedgraphics.com/product/brochures for more information.