Optimizing Your Facebook Profile Picture

Patrick Soules
January 13, 2011 — 2,013 views  
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There are many ways to optimize your Facebook page but one of the easiest ways to do this is to utilize your profile picture space. Many people do not realize that Facebook actually allows for a profile picture to be up to 200 pixels wide by 600 pixels tall!

If Facebook is giving you the opportunity to fill this space with whatever content you’d like, you might as well take advantage of it!

What you are going to want to do is create a new profile picture that is 200 pixels wide by 600 pixels tall. You don’t have to use this exact sizing, but you might as well make your profile picture as big as possible.

You probably already have a profile picture uploaded to your page that is nowhere near 600 pixels tall. This means that you are going to have a good chunk of extra space to fill. You will need to figure out what it is that you want to put in this space.

What is the main goal of the Facebook page? Are you trying to drive traffic to your website? Are you trying to gain more fans? This is a great opportunity to display some important information. Think of your profile picture as a billboard - you need to have a clear call to action or the space is wasted.

In our case we used this space to ask our visitors to click the Like button and to get social with us on LinkedIn, YouTube and Twitter. Since adding these clear calls to action in our profile picture we have noticed we are gaining fans at a faster rate!

How to create the profile picture:

The photo editing software I use to create my profile pictures is called GIMP 2 and it is totally free. You can download this software here. Once you have GIMP 2 downloaded and installed on your computer you are ready to create your profile picture.

First you are going to want to open up the GIMP software and click on File > New.

A little box should pop up. In this box you are going to specify the size of the image you are about to create. You want to choose 200 pixels wide by 600 pixels tall and click OK. You should now see your canvas, which is the exact size that your profile picture is going to be.

From here all you have to do is create your billboard. Fill this space with whatever information you feel is important for your visitors to see. Have a clear call to action and try to utilize the entire space.

Once you have created your profile picture you will want to click File > Save As. Be sure to save your file in a location you will remember. Now all you have to do is upload your new profile picture to Facebook!

I strongly encourage you all to take advantage of this extra space Facebook is giving you to better optimize your Facebook page. 

Patrick Soules