Newsletter Domain Name Registration - 3 Reasons It Increases Your Sign-upsLadan Lashkari
August 19, 2009 — 1,432 views
Did you know that you can increase your newsletter sign-ups by simply registering your newsletter name domain? Here are 3 reasons why it's effective...
#1. Easy-to-Remember Signup URL
Let's say one of your readers really loves your newsletter and tells all her friends about it. Now one of her friends gets interested and decides to sign up. She types "YourNewsletterName.com" and is ready to enter her name and email address in your signup form...
... But instead of seeing your signup form, she gets an ugly "The page cannot be displayed" error message.
What will she do now? Pick up the phone and call her friend to ask the true signup URL? I don't think so. She'll most probably thinks this newsletter isn't that good because they haven't even registered a domain to its name.
So register your newsletter name domain to avoid losing your potential subscribers.
#2. Avoid Losing Your Potential Subscribers to Your Competition
Suppose you still don't register your newsletter domain and again a potential subscriber enters the URL. But this time she doesn't receive an error message. Guess why?
Because your competitor has already registered that domain!
So your potential subscriber arrives at his website and joins your competitor's newsletter and becomes his customer. The worst part is you can't do anything about it. Your newsletter domain name is gone probably forever and you lose subscribers day after day.
So register your newsletter domain before your competition does.
#3. Your Newsletter Looks More Professional
Which of the below newsletter addresses looks more professional to you?
Yes, the first one, of course. When people see your newsletter has its own domain name, they think you are professional and your newsletter is worth joining.
To your success!