Should You Consider Being an Affiliate Marketer

Association of Strategic Marketing
February 3, 2014 — 1,544 views  
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The words “affiliate marketing” are being thrown around quite popularly now, especially in the context of business promotions. What exactly is affiliate marketing? And what does it take to become an affiliate marketer? Read on to learn about it.

The Basics of Affiliate Marketing

Affiliate marketing can be seen as a way to make money by putting people through to businesses online. Businesses have long been working on driving a good amount of traffic to their websites, and it just so happens that affiliate marketing helps the cause. It becomes a very cost-effective strategy for businesses to use affiliate marketing, as they pay their affiliates only once the sale is completed. The commissions vary across different businesses, with being as little as 1 percent among established businesses, to a whopping 75 percent among a few others. The affiliate programs vary depending on the business when it comes to their terms for approval, although there aren't any hard and fast rules to becoming an affiliate. Typically, people choose to become an affiliate with a brand related to something that they like or find interesting. They regularly work on content around the niche to draw in a devoted line of followers into the affiliate's site, who are then redirected to the businesses' website.

How to Start Out as an Affiliate?

  • You need to choose the right niche that you'd like to work on before you start affiliate marketing. Don't just pick an affiliate program because it has lucrative returns. Choose one that lies within your circle of interests. Then you'll naturally enjoy blogging and reviewing about it.
  • Choose an affiliate program where you think you can effectively convert your website visitors to potential leads. If you've chosen a brand whose products you wouldn't look at twice, chances of converting them into sales will be meager.
  • Find yourself a mentor. Figuring out tactics and effective affiliate marketing techniques will take a lot longer if you try to do it all by yourself. One option would be joining a forum which actively discusses affiliate marketing. You need to keep yourself abreast on the happenings, and evolve with it, so you can stay at the top of the game.
  • Get yourself a blog. There are many blogging websites on which you can sign up for free. They're easy to set up and use.
  • Understand your brand thoroughly before you get started with your content writing. You want to come across as resourceful and knowledgeable to your readers. Also, religiously update your websites with new content as search engines filter websites to show ones that have recently been posted on.
  • Your affiliate marketing rates are not going to skyrocket overnight. It takes persistence and patience to get results.
  • Don't get carried away into promoting all your brands/ products on one website. Visitors can get pretty confused to see a bunch of random unrelated brand names thrown all over your website. Keep it clean, and maintain separate websites for separate niches.

Association of Strategic Marketing