Marketing on Twitter Gets Better with Scheduled Tweets

Association of Strategic Marketing
October 24, 2013 — 1,886 views  
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Today social media is not just restricted to making friends or catching up with people from different parts of the world. It is widely being used for marketing of different brands, products, and companies. Social media marketing has captured the interest of consumers and helped companies in building good relationships with their customers. They are even enjoying consumer loyalty thanks to social media marketing.

The latest update by Twitter has come out as great news for marketers who have been using this social networking site for marketing their products. All the marketers who have been making use of Twitter Ad Products will now be able to schedule organic as well as Promoted Tweets. You must be thinking--what is new about that? The latest addition is that they will be able to schedule their tweets up to a year in advance for required dates.

Schedule your Tweets in Advance

This feature will help marketers in a long run as they will be able to make the best use of it for promoting their brand, products, or company. This will specifically be advantageous for them during their advertising campaigns and promotions. As a marketer, you will be able to coordinate your tweets to go out live, either with your existing or new Promoted Tweets campaigns. This will allow you to plan as well as execute real-time advertising campaigns according to your need and convenience.

Scheduled tweets will enable you to publish your content according to your wishes. You do not have to call your staff to tweet anymore in the evening, after office hours, on the weekends, or even on holidays. It gives you flexibility of planning your content for product releases and premiers. This feature is available for all users of Twitter Ads and is supported in all languages.

Creating Scheduled Tweets

Creating and scheduling your tweets for the future is a simple process. The navigation bar for features a Tweet button at the corner. A new tab called ‘Creatives’ is also introduced which will help you in creating and managing both your scheduled tweets as well as Twitter Cards at a single place.

Once you select the ‘Compose Tweet’ button in the Creatives tab, your new Tweet Box will open up. You can then compose your tweet and schedule it for the date and time you want. The time zone of your account will be displayed and you can schedule your tweets based on it. You can now start lining up your tweets in advance for a year!

Association of Strategic Marketing